Why It Matters
For MarTech companies, tracking AI Share of Voice is essential to maintaining competitive AI visibility. As AI assistants become the primary discovery channel for martech solutions, strong performance on this metric directly translates to increased pipeline and revenue. Share of voice indicates market position in AI recommendations. If competitors have higher share of voice, they're capturing more AI-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Industry Benchmarks
Top MarTech companies achieve: 30%+ share of voice
Established MarTech brands typically see: 15-30% share of voice
Growing MarTech companies average: 5-15% share of voice
Improvement Tips
Identify queries where competitors dominate
Create superior content for high-value queries
Develop martech-specific content that addresses the unique AI visibility challenges in your vertical
Build authority through martech industry publications, partnerships, and thought leadership content