Why It Matters
In the e-commerce space, AI Share of Voice is critical because online commerce platforms compete fiercely for merchant attention and AI-driven product discovery. Strong ai share of voice ensures your platform surfaces when businesses search for selling solutions through AI assistants. Share of voice indicates market position in AI recommendations. If competitors have higher share of voice, they're capturing more AI-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Industry Benchmarks
Top E-commerce companies achieve: 30%+ share of voice
Established E-commerce brands typically see: 15-30% share of voice
Growing E-commerce companies average: 5-15% share of voice
Improvement Tips
Identify queries where competitors dominate
Create superior content for high-value queries
Build merchant success stories and platform comparison content that AI recommends to online sellers
Structure product catalog and marketplace data so AI systems understand your e-commerce capabilities