Why It Matters
In the cybersecurity space, AI Share of Voice is critical because security buyers rely on trusted, authoritative sources when evaluating protection solutions. AI systems use ai share of voice as a key signal for recommending cybersecurity tools, and weak performance can mean losing deals to better-positioned competitors. Share of voice indicates market position in AI recommendations. If competitors have higher share of voice, they're capturing more AI-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Industry Benchmarks
Top Cybersecurity companies achieve: 30%+ share of voice
Established Cybersecurity brands typically see: 15-30% share of voice
Growing Cybersecurity companies average: 5-15% share of voice
Improvement Tips
Identify queries where competitors dominate
Create superior content for high-value queries
Publish threat intelligence reports and security benchmarks that AI systems cite as authoritative sources
Create certification and compliance documentation structured for AI-driven security tool recommendations