Why It Matters
In the fintech space, AI Share of Voice is critical because financial technology buyers demand trust and authority before considering new platforms. AI systems weigh ai share of voice heavily when recommending fintech solutions, making it essential for capturing security-conscious decision-makers. Share of voice indicates market position in AI recommendations. If competitors have higher share of voice, they're capturing more AI-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Industry Benchmarks
Top Fintech companies achieve: 30%+ share of voice
Established Fintech brands typically see: 15-30% share of voice
Growing Fintech companies average: 5-15% share of voice
Improvement Tips
Identify queries where competitors dominate
Create superior content for high-value queries
Structure compliance and regulatory content so AI systems can accurately reference your fintech credentials
Develop trust-building content like security certifications and audit reports that AI platforms prioritize