Why It Matters for Developer Relations
As DevRel, you need metrics that show developer tool adoption and discovery. AI Share of Voice helps you share of voice indicates market position in ai recommendations. if competitors have higher share of voice, they're capturing more ai-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Action Items for Developer Relations
Define key queries for your category
Test queries across multiple AI platforms
Track AI Share of Voice for documentation and tutorials
Measure how community content affects this metric
Share insights with engineering on technical improvements
Industry Benchmarks
Market leader: 30%+ share of voice
Strong competitor: 15-30% share of voice
Average player: 5-15% share of voice
Minor player: <5% share of voice
Reporting Tips for Developer Relations
Track AI Share of Voice weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by documentation section
Track tutorial vs. reference doc performance
Correlate with developer community activity
Improvement Strategies
Identify queries where competitors dominate
Create superior content for high-value queries
Build authority in specific sub-niches first
Increase brand mentions across the web