Why It Matters for CTOs & Tech Leaders
As a CTO, you need technical metrics that inform infrastructure decisions. AI Share of Voice helps you share of voice indicates market position in ai recommendations. if competitors have higher share of voice, they're capturing more ai-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Action Items for CTOs & Tech Leaders
Define key queries for your category
Test queries across multiple AI platforms
Monitor AI Share of Voice in your observability dashboard
Ensure technical infrastructure supports measurement
Coordinate with marketing on technical improvements
Industry Benchmarks
Market leader: 30%+ share of voice
Strong competitor: 15-30% share of voice
Average player: 5-15% share of voice
Minor player: <5% share of voice
Reporting Tips for CTOs & Tech Leaders
Track AI Share of Voice weekly to identify trends early
Benchmark against competitors to contextualize performance
Include technical infrastructure metrics
Monitor crawler behavior and access patterns
Track implementation completeness
Improvement Strategies
Identify queries where competitors dominate
Create superior content for high-value queries
Build authority in specific sub-niches first
Increase brand mentions across the web