Why It Matters for Content Managers
As a content manager, you need metrics that prove content effectiveness. AI Share of Voice helps you share of voice indicates market position in ai recommendations. if competitors have higher share of voice, they're capturing more ai-referred opportunities in your space.
How to Measure
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
Action Items for Content Managers
Define key queries for your category
Test queries across multiple AI platforms
Measure AI Share of Voice impact of different content formats
Create content briefs optimized for this metric
Build a content calendar focused on improvement
Industry Benchmarks
Market leader: 30%+ share of voice
Strong competitor: 15-30% share of voice
Average player: 5-15% share of voice
Minor player: <5% share of voice
Reporting Tips for Content Managers
Track AI Share of Voice weekly to identify trends early
Benchmark against competitors to contextualize performance
Analyze by content type and topic cluster
Track content age vs. performance correlation
Identify top-performing content patterns
Improvement Strategies
Identify queries where competitors dominate
Create superior content for high-value queries
Build authority in specific sub-niches first
Increase brand mentions across the web