PropTech: Fix Outdated AI Information About Your Brand
How proptech companies can solve the problem of ai giving outdated information about your brand. Industry-specific strategies and solutions.
Signs Your PropTech Company Has This Problem
AI describes your proptech product using old feature names
Outdated pricing information appears in AI responses about your proptech solution
AI mentions discontinued proptech features as current
Previous company positioning still appears in AI descriptions
Why This Happens
AI training data is based on older web crawls
Your website still contains outdated information
Old content ranks higher than updated content
Inconsistent information across your web properties
Third-party sites have outdated information about you
How to Fix It for PropTech
Audit and update all pages with current, accurate information
Add 'Last Updated' dates to key pages to signal freshness
Implement proper canonical URLs to consolidate page authority
Remove or redirect outdated content pages
Prevention Tips for PropTech
Schedule quarterly content audits
Use structured data with dateModified properties
Maintain consistency across all web properties
Monitor what AI says about you regularly