PropTech: Help AI Understand Your Product
How proptech companies can solve the problem of ai doesn't understand what your product does. Industry-specific strategies and solutions.
Signs Your PropTech Company Has This Problem
AI gives vague descriptions of your proptech product
Key proptech features and benefits aren't mentioned
AI miscategorizes your proptech solution
Technical proptech capabilities get oversimplified
Why This Happens
Product descriptions use jargon AI doesn't understand
Features and benefits aren't explicitly defined
No clear product category statements
Missing structured data for products/services
Content assumes too much prior knowledge
How to Fix It for PropTech
Write explicit product definitions: 'X is a [category] that [does what]'
Create a glossary defining all product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples
Prevention Tips for PropTech
Test AI understanding by asking 'What is [your product]?'
Get feedback from people outside your industry
Avoid assuming knowledge in your content
Update definitions when you add new features