InsurTech: Help AI Understand Who Your Product is For
How insurtech companies can solve the problem of ai misunderstands your target audience. Industry-specific strategies and solutions.
Signs Your InsurTech Company Has This Problem
AI recommends you for wrong use cases or audiences
Your product is suggested for markets you don't serve
AI doesn't mention your actual target customers
Wrong buyer personas are associated with your brand
Why This Happens
Target audience not explicitly stated on website
Content tries to appeal to everyone
Missing 'Who this is for' sections
No clear ideal customer profile content
Messaging focuses on features, not audience fit
How to Fix It for InsurTech
Add explicit 'Who this is for' sections on key pages
Create audience-specific landing pages
Include customer profile information in content
State who you serve (and don't serve) clearly
Prevention Tips for InsurTech
Test AI understanding of your target audience
Create content for specific audience segments
Be explicit about ideal customer characteristics
Maintain consistent audience messaging