InsurTech: Why ChatGPT Doesn't Recommend Your Brand
How insurtech companies can solve the problem of not appearing in chatgpt recommendations. Industry-specific strategies and solutions.
Signs Your InsurTech Company Has This Problem
ChatGPT recommends competitors but never mentions your brand
Users report they 'asked ChatGPT' and you weren't suggested
Your brand has zero AI-referred traffic
AI assistants give generic answers instead of recommending you
Why This Happens
GPTBot is blocked in your robots.txt file
Your website lacks clear value proposition statements
Insufficient topical authority in your niche
Poor content structure that AI can't parse
No structured data to help AI understand your offering
How to Fix It for InsurTech
Allow GPTBot access by updating robots.txt with 'User-agent: GPTBot' and 'Allow: /'
Add a clear, prominent value proposition on your homepage
Create comprehensive pillar content covering your entire topic area
Structure content with clear headings, definitions, and FAQ sections
Prevention Tips for InsurTech
Regularly audit your robots.txt for AI crawler access
Monitor brand mentions in AI responses using test queries
Keep content fresh and updated with recent dates
Build citations from authoritative sources in your industry