How a Cybersecurity Vendor Established AI Trust and Authority
A cybersecurity company built authority signals that made AI systems trust and recommend their solutions for security queries.
Key Results
12
Trust Signals
New authority signals AI systems now recognize
4x
Category Mentions
Increase in category recommendation appearances
56%
Enterprise Leads
Increase in enterprise-level inbound inquiries
89%
RFP Mentions
Of RFPs now mention AI as discovery source
The Challenge
In cybersecurity, trust is everything. This vendor found that AI assistants were recommending competitors for security queries, citing concerns about their authority and track record that weren't accurate. They needed to build trust signals AI systems would recognize.
The Solution
We focused on building E-E-A-T signals specifically for AI comprehension: expert author content, detailed case studies with outcomes, industry certifications in structured data, and comprehensive coverage of security topics.
Services Used
"Enterprise buyers now tell us they found us through AI. That wasn't happening before. The trust signals we built are paying dividends."
Director of Demand Generation
Cybersecurity Company
Key Takeaways
Trust signals are critical for AI recommendations in security
E-E-A-T optimization applies to AI, not just Google
Enterprise buyers increasingly use AI for vendor discovery
Authority building takes time but creates lasting advantages
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