Fintech10-50 employees

How a Fintech Startup Became the #1 Recommendation on Perplexity

A fintech startup with limited marketing resources outperformed well-funded competitors in AI search through strategic optimization.

Key Results

Perplexity Ranking

Became the top recommended solution for their category

Brand Mentions

Increase in AI brand mentions vs. baseline

89%

Qualified Leads

Increase in qualified inbound leads

34%

CAC Reduction

Decrease in customer acquisition cost

The Challenge

As a startup competing against established fintech players with larger marketing budgets, this company needed a way to level the playing field. Traditional SEO was too slow and competitive. They needed to establish authority in an emerging channel where incumbents hadn't yet focused.

The Solution

We focused on Perplexity optimization first, as it most directly impacts purchase decisions. We created comprehensive comparison content, implemented detailed product schema, and built topical authority through strategic content clusters.

Timeline: 120 days

Services Used

Competitive AnalysisPerplexity OptimizationContent StrategySchema Implementation

"AI visibility gave us a way to compete with companies 10x our size. When prospects search for solutions, we now appear alongside—and often above—the industry giants."

CEO & Co-founder

Fintech Startup

Key Takeaways

Startups can win AI visibility before incumbents focus on it

Perplexity optimization can directly impact purchase decisions

Comprehensive comparison content is highly valued by AI

ROI on AI visibility can exceed traditional marketing channels

Ready to Achieve Similar Results?

Let's discuss how we can help your fintech company improve AI visibility.

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