How a Fintech Startup Became the #1 Recommendation on Perplexity
A fintech startup with limited marketing resources outperformed well-funded competitors in AI search through strategic optimization.
주요 결과
#1
Perplexity Ranking
Became the top recommended solution for their category
8x
Brand Mentions
Increase in AI brand mentions vs. baseline
89%
Qualified Leads
Increase in qualified inbound leads
34%
CAC Reduction
Decrease in customer acquisition cost
해결해야 할 문제
As a startup competing against established fintech players with larger marketing budgets, this company needed a way to level the playing field. Traditional SEO was too slow and competitive. They needed to establish authority in an emerging channel where incumbents hadn't yet focused.
우리의 접근법
We focused on Perplexity optimization first, as it most directly impacts purchase decisions. We created comprehensive comparison content, implemented detailed product schema, and built topical authority through strategic content clusters.
적용한 서비스
"AI visibility gave us a way to compete with companies 10x our size. When prospects search for solutions, we now appear alongside—and often above—the industry giants."
CEO & Co-founder
Fintech Startup
핵심 시사점
Startups can win AI visibility before incumbents focus on it
Perplexity optimization can directly impact purchase decisions
Comprehensive comparison content is highly valued by AI
ROI on AI visibility can exceed traditional marketing channels
다른 사례
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