How a Healthcare Tech Company Corrected AI Misinformation and Grew Citations 200%
A healthcare technology company discovered AI was giving incorrect information about their product. They turned the problem into an opportunity.
주요 결과
95%
Accuracy Rate
Improvement in AI accuracy about their products
200%
Citations
Increase in accurate AI citations
-45%
Support Tickets
Reduction in tickets caused by AI misinformation
+38 pts
Trust Score
Improvement in prospect trust survey scores
해결해야 할 문제
AI assistants were providing outdated and incorrect information about this healthcare tech company's products and capabilities. This was causing confusion among prospects and damaging their brand reputation. They needed to both correct the misinformation and establish accurate AI visibility.
우리의 접근법
We conducted a comprehensive audit of AI misinformation, then implemented a content strategy designed to correct inaccuracies while building positive visibility. This included updating documentation, creating authoritative content, and implementing detailed product schema.
적용한 서비스
"AI was actively hurting our brand with wrong information. Now it's one of our strongest awareness channels. The turnaround was remarkable."
Chief Marketing Officer
Healthcare Technology Company
핵심 시사점
AI misinformation is a real risk that must be monitored
Correction requires comprehensive content strategy, not just fixes
Healthcare companies face unique accuracy requirements
Turning negative AI presence into positive can happen quickly
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