Why It Matters for CMOs
As a CMO, you need to demonstrate ROI on marketing investments. Recommendation Rate helps you recommendations are the highest-intent ai mentions. when ai recommends you, users are actively considering options and your brand is positioned as a viable choice.
How to Measure
Test recommendation queries for your category
Track inclusion in 'best of' and comparison responses
Monitor recommendation consistency across platforms
Compare recommendation rate vs. competitors
Action Items for CMOs
Test recommendation queries for your category
Track inclusion in 'best of' and comparison responses
Add Recommendation Rate to your executive dashboard
Present quarterly trends to the leadership team
Set team OKRs around this metric
Industry Benchmarks
Excellent: Recommended in 40%+ of relevant queries
Good: Recommended in 20-40% of queries
Average: Recommended in 10-20% of queries
Poor: Recommended in <10% of queries
Reporting Tips for CMOs
Track Recommendation Rate weekly to identify trends early
Benchmark against competitors to contextualize performance
Present trends over time, not just snapshots
Tie metric improvements to business outcomes
Include competitive context in executive reports
Improvement Strategies
Create comprehensive product/service pages
Build strong review presence
Develop use case-specific content
Increase brand authority and recognition