Why It Matters for Growth Marketers
As a growth marketer, you need actionable metrics to optimize acquisition. Recommendation Rate helps you recommendations are the highest-intent ai mentions. when ai recommends you, users are actively considering options and your brand is positioned as a viable choice.
How to Measure
Test recommendation queries for your category
Track inclusion in 'best of' and comparison responses
Monitor recommendation consistency across platforms
Compare recommendation rate vs. competitors
Action Items for Growth Marketers
Test recommendation queries for your category
Track inclusion in 'best of' and comparison responses
Build Recommendation Rate tracking into your growth experiments
A/B test content changes and measure impact on this metric
Create automated alerts for significant changes
Industry Benchmarks
Excellent: Recommended in 40%+ of relevant queries
Good: Recommended in 20-40% of queries
Average: Recommended in 10-20% of queries
Poor: Recommended in <10% of queries
Reporting Tips for Growth Marketers
Track Recommendation Rate weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by traffic source and content type
Calculate impact on conversion funnel
Build cohort analysis for long-term tracking
Improvement Strategies
Create comprehensive product/service pages
Build strong review presence
Develop use case-specific content
Increase brand authority and recognition