CMOs에게 중요한 이유
As a CMO, you need to demonstrate ROI on marketing investments. Recommendation Rate helps you recommendations are the highest-intent ai mentions. when ai recommends you, users are actively considering options and your brand is positioned as a viable choice.
측정 방법
Test recommendation queries for your category
Track inclusion in 'best of' and comparison responses
Monitor recommendation consistency across platforms
Compare recommendation rate vs. competitors
CMOs를 위한 실행 항목
Test recommendation queries for your category
Track inclusion in 'best of' and comparison responses
Add Recommendation Rate to your executive dashboard
Present quarterly trends to the leadership team
Set team OKRs around this metric
업계 벤치마크
Excellent: Recommended in 40%+ of relevant queries
Good: Recommended in 20-40% of queries
Average: Recommended in 10-20% of queries
Poor: Recommended in <10% of queries
CMOs를 위한 보고 팁
Track Recommendation Rate weekly to identify trends early
Benchmark against competitors to contextualize performance
Present trends over time, not just snapshots
Tie metric improvements to business outcomes
Include competitive context in executive reports
개선 전략
Create comprehensive product/service pages
Build strong review presence
Develop use case-specific content
Increase brand authority and recognition