Why It Matters for CTOs & Tech Leaders
As a CTO, you need technical metrics that inform infrastructure decisions. Brand Visibility Score helps you a composite visibility score helps you understand your overall ai presence beyond individual metrics. it enables apples-to-apples comparison with competitors and tracks progress over time.
How to Measure
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Track visibility over time with consistent methodology
Benchmark against key competitors
Action Items for CTOs & Tech Leaders
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Monitor Brand Visibility Score in your observability dashboard
Ensure technical infrastructure supports measurement
Coordinate with marketing on technical improvements
Industry Benchmarks
Excellent: Score of 80+/100
Good: Score of 60-80/100
Average: Score of 40-60/100
Needs improvement: Score below 40/100
Reporting Tips for CTOs & Tech Leaders
Track Brand Visibility Score weekly to identify trends early
Benchmark against competitors to contextualize performance
Include technical infrastructure metrics
Monitor crawler behavior and access patterns
Track implementation completeness
Improvement Strategies
Address weakest component metrics first
Build comprehensive topical authority
Increase content velocity in key areas
Strengthen brand signals across the web