CMOs에게 Perplexity이 중요한 이유
As CMO, understanding Perplexity helps you demonstrate marketing ROI and competitive positioning. Perplexity is an AI-powered search engine that provides direct answers with citations. Unlike traditional search engines that show links, Perplexity synthesizes information and cites its sources direc...
Perplexity 주요 기능
Real-time web search and citation
Direct source attribution with links
Follow-up question capabilities
Pro search for deeper research
CMOs를 위한 실행 항목
Allow PerplexityBot in your robots.txt for indexing
Create content that directly answers specific questions
Add Perplexity visibility metrics to your executive dashboard
Schedule quarterly reviews of platform optimization
Set team OKRs around platform visibility
CMOs를 위한 최적화 팁
Include statistics, data points, and quotable information
Structure content with clear headings that match search intent
Present platform visibility trends over time to stakeholders
Tie platform optimization results to business outcomes
Include competitive context in executive reports