Why Perplexity Matters for CMOs
As CMO, understanding Perplexity helps you demonstrate marketing ROI and competitive positioning. Perplexity is an AI-powered search engine that provides direct answers with citations. Unlike traditional search engines that show links, Perplexity synthesizes information and cites its sources direc...
Perplexity Key Features
Real-time web search and citation
Direct source attribution with links
Follow-up question capabilities
Pro search for deeper research
Action Items for CMOs
Allow PerplexityBot in your robots.txt for indexing
Create content that directly answers specific questions
Add Perplexity visibility metrics to your executive dashboard
Schedule quarterly reviews of platform optimization
Set team OKRs around platform visibility
Optimization Tips for CMOs
Include statistics, data points, and quotable information
Structure content with clear headings that match search intent
Present platform visibility trends over time to stakeholders
Tie platform optimization results to business outcomes
Include competitive context in executive reports