Why Perplexity Matters for Product Managers
As a product manager, Perplexity affects how AI represents your product. Perplexity is an AI-powered search engine that provides direct answers with citations. Unlike traditional search engines that show links, Perplexity synthesizes information and cites its sources direc...
Perplexity Key Features
Real-time web search and citation
Direct source attribution with links
Follow-up question capabilities
Pro search for deeper research
Action Items for Product Managers
Allow PerplexityBot in your robots.txt for indexing
Create content that directly answers specific questions
Track how product changes impact Perplexity visibility
Use platform insights to refine product positioning
Share findings with marketing and engineering teams
Optimization Tips for Product Managers
Include statistics, data points, and quotable information
Structure content with clear headings that match search intent
Segment by product or feature to identify platform winners
Track before/after metrics for product launches on this platform
Include qualitative user feedback alongside platform data