CMOs에게 ChatGPT이 중요한 이유
As CMO, understanding ChatGPT helps you demonstrate marketing ROI and competitive positioning. ChatGPT by OpenAI is the most widely used AI assistant, with hundreds of millions of users asking questions daily. When users ask ChatGPT for product recommendations, service providers, or solutions, ...
ChatGPT 주요 기능
Web browsing capability for real-time information
Plugin ecosystem for extended functionality
Memory features for personalized recommendations
Enterprise solutions for business users
CMOs를 위한 실행 항목
Allow GPTBot in your robots.txt to ensure your content is indexed
Use clear, structured content with explicit definitions of what you do
Add ChatGPT visibility metrics to your executive dashboard
Schedule quarterly reviews of platform optimization
Set team OKRs around platform visibility
CMOs를 위한 최적화 팁
Create comprehensive FAQ pages that answer common questions in your niche
Build topical authority through consistent, high-quality content
Present platform visibility trends over time to stakeholders
Tie platform optimization results to business outcomes
Include competitive context in executive reports