Why ChatGPT Matters for CMOs
As CMO, understanding ChatGPT helps you demonstrate marketing ROI and competitive positioning. ChatGPT by OpenAI is the most widely used AI assistant, with hundreds of millions of users asking questions daily. When users ask ChatGPT for product recommendations, service providers, or solutions, ...
ChatGPT Key Features
Web browsing capability for real-time information
Plugin ecosystem for extended functionality
Memory features for personalized recommendations
Enterprise solutions for business users
Action Items for CMOs
Allow GPTBot in your robots.txt to ensure your content is indexed
Use clear, structured content with explicit definitions of what you do
Add ChatGPT visibility metrics to your executive dashboard
Schedule quarterly reviews of platform optimization
Set team OKRs around platform visibility
Optimization Tips for CMOs
Create comprehensive FAQ pages that answer common questions in your niche
Build topical authority through consistent, high-quality content
Present platform visibility trends over time to stakeholders
Tie platform optimization results to business outcomes
Include competitive context in executive reports