Why ChatGPT Matters for Growth Marketers
For growth marketers, ChatGPT is a key lever for acquisition optimization. ChatGPT by OpenAI is the most widely used AI assistant, with hundreds of millions of users asking questions daily. When users ask ChatGPT for product recommendations, service providers, or solutions, ...
ChatGPT Key Features
Web browsing capability for real-time information
Plugin ecosystem for extended functionality
Memory features for personalized recommendations
Enterprise solutions for business users
Action Items for Growth Marketers
Allow GPTBot in your robots.txt to ensure your content is indexed
Use clear, structured content with explicit definitions of what you do
Run growth experiments targeting ChatGPT
A/B test content optimizations for this platform
Set up automated alerts for platform visibility changes
Optimization Tips for Growth Marketers
Create comprehensive FAQ pages that answer common questions in your niche
Build topical authority through consistent, high-quality content
Segment platform results by traffic source and content type
Calculate platform impact on conversion funnel metrics
Build cohort analysis for long-term platform tracking