How to Add Structured Data for AI Visibility
Step-by-step guide to implementing JSON-LD structured data that helps AI systems understand your content and business.
Structured data provides explicit context about your content. While AI can infer meaning from text, structured data removes ambiguity and improves accuracy. Here's how to implement it.
단계별 가이드
Start with Organization schema
Add Organization schema to your homepage. This tells AI systems about your company's name, description, logo, and social profiles.
팁:
- Include name, URL, logo, description
- Add all social media profiles in sameAs
- Include contact information
Add Article schema to blog posts
Every blog post should have Article schema with headline, author, date published, and date modified.
팁:
- Always include datePublished and dateModified
- Add author with Person schema
- Include article section/category
Implement FAQ schema where relevant
FAQ sections should use FAQPage schema. This makes Q&A content easily parseable by AI systems.
팁:
- Only use for genuine FAQ content
- Match schema to visible questions
- Include complete answers
Add Product or Service schema
Product pages need Product schema. Service businesses should use Service schema to describe offerings.
팁:
- Include pricing if public
- Add features and descriptions
- Include aggregate ratings if available
Use BreadcrumbList for navigation
Add BreadcrumbList schema to show page hierarchy. This helps AI understand your site structure.
팁:
- Include on all pages except homepage
- Match visible breadcrumb navigation
- Use consistent naming
Validate and test
Always validate structured data before deploying. Use Google's Rich Results Test and Schema Markup Validator.
팁:
- Test every page type
- Fix all errors before deploying
- Re-test after updates
흔한 실수 피하기
Schema data doesn't match visible content
Missing required properties
Using deprecated schema types
Not updating schema when content changes
Implementing schema only on homepage
기대 결과
AI systems understand your content context
More accurate AI descriptions of your business
Potential for rich results in search
Better categorization in AI recommendations