Why ChatGPT Doesn't Recommend Your Brand
Your competitors show up when users ask ChatGPT for recommendations, but your brand is nowhere to be found. Here's why and how to fix it.
증상
다음과 같은 증상이 나타난다면 이 문제가 있을 수 있습니다:
ChatGPT recommends competitors but never mentions your brand
Users report they 'asked ChatGPT' and you weren't suggested
Your brand has zero AI-referred traffic
AI assistants give generic answers instead of recommending you
주요 원인
이 문제의 일반적인 원인은 다음과 같습니다:
GPTBot is blocked in your robots.txt file
Your website lacks clear value proposition statements
Insufficient topical authority in your niche
Poor content structure that AI can't parse
No structured data to help AI understand your offering
해결 방법
다음 단계에 따라 이 문제를 해결하세요:
Allow GPTBot access by updating robots.txt with 'User-agent: GPTBot' and 'Allow: /'
Add a clear, prominent value proposition on your homepage
Create comprehensive pillar content covering your entire topic area
Structure content with clear headings, definitions, and FAQ sections
Implement JSON-LD schema markup for Organization, Product, and Service types
Build topical authority through consistent, high-quality content publication
예방 팁
이 문제가 재발하지 않도록 예방하세요:
Regularly audit your robots.txt for AI crawler access
Monitor brand mentions in AI responses using test queries
Keep content fresh and updated with recent dates
Build citations from authoritative sources in your industry
다른 일반적인 문제
AI Giving Outdated Information About Your Brand
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Competitors Being Recommended Instead of You
When users ask AI for solutions in your category, competitors get mentioned while you're invisible. Here's how to change that.
AI Doesn't Understand What Your Product Does
AI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly.