How to Run an AI Visibility Audit
A comprehensive framework for auditing your website's visibility to AI systems and identifying improvement opportunities.
An AI visibility audit reveals gaps in how AI systems perceive your brand. This systematic process helps you identify and prioritize optimization opportunities.
단계별 가이드
Check crawler access
Review robots.txt for AI crawler permissions. Check server logs for AI bot activity. Verify all major AI crawlers can access your content.
팁:
- Review robots.txt for each AI crawler
- Check server logs for bot visits
- Test with online robots.txt validators
Audit structured data
Inventory all structured data on your site. Check coverage, validity, and relevance. Identify pages missing appropriate schema.
팁:
- Use structured data testing tools
- Check each page type
- List missing schema opportunities
Evaluate content structure
Review content formatting across your site. Check heading hierarchy, paragraph structure, and use of definitions and summaries.
팁:
- Sample 10-20 key pages
- Check heading structure
- Evaluate content clarity
Test AI responses
Systematically test how AI systems describe your brand, products, and content. Document responses across ChatGPT, Claude, Perplexity, and Gemini.
팁:
- Test brand awareness queries
- Test category/competitive queries
- Test product-specific queries
Analyze competitors
Test how AI describes your top competitors. Identify what they're doing well and where you can differentiate.
팁:
- Test 3-5 main competitors
- Note what gets them cited
- Identify content gaps to fill
Create action plan
Prioritize findings by impact and effort. Create a roadmap addressing critical issues first, then optimization opportunities.
팁:
- Rank by impact (high/medium/low)
- Estimate effort for each
- Set timeline and ownership
흔한 실수 피하기
Only auditing technical factors
Not testing actual AI responses
Ignoring competitor analysis
Not creating actionable recommendations
Auditing once without follow-up
기대 결과
Clear picture of current AI visibility
Prioritized list of improvement opportunities
Competitive intelligence on AI positioning
Actionable roadmap for optimization