MarTech: Fix Your Structured Data for AI Visibility
How martech companies can solve the problem of structured data not being read by ai. Industry-specific strategies and solutions.
Signs Your MarTech Company Has This Problem
MarTech product schema isn't reflected in AI responses
Organization info for your martech company isn't recognized
Service schema for martech offerings is ignored
Rich results work in Google but AI ignores your martech data
Why This Happens
Schema markup has validation errors
Data in schema doesn't match visible page content
Missing required properties in schema types
Schema placed incorrectly in page structure
Using deprecated or incorrect schema types
How to Fix It for MarTech
Validate all schema with Google's Rich Results Test
Ensure schema data exactly matches visible content
Use complete schema with all recommended properties
Place JSON-LD in the <head> or end of <body>
Document integrations with popular marketing platforms
Create use case content for different marketing roles
Prevention Tips for MarTech
Validate schema after every page update
Use automated testing in your deployment pipeline
Keep schema synchronized with content changes
Follow schema.org guidelines strictly