MarTech: Get Cited More Often by AI Assistants
How martech companies can solve the problem of low citation rate in ai responses. Industry-specific strategies and solutions.
Signs Your MarTech Company Has This Problem
AI discusses martech topics but doesn't cite your content
Perplexity searches for martech solutions don't include your site
Your original martech research isn't being referenced
MarTech competitors get cited for topics you're an expert in
Why This Happens
Content lacks quotable statistics and data points
No original research or unique insights
Content isn't structured for easy citation
Low domain authority compared to competitors
Content doesn't directly answer specific questions
How to Fix It for MarTech
Publish original research with specific statistics
Create quotable data points and findings
Structure content with clear, citable statements
Build domain authority through quality backlinks
Document integrations with popular marketing platforms
Create use case content for different marketing roles
Prevention Tips for MarTech
Track your citation rate in Perplexity searches
Invest in original research and data
Make key findings prominent and quotable
Build authority in specific sub-topics first