MarTech: Stop AI from Recommending Discontinued Products
How martech companies can solve the problem of ai recommends discontinued products. Industry-specific strategies and solutions.
Signs Your MarTech Company Has This Problem
AI recommends products you've sunset or discontinued
Users ask about features from deprecated versions
Old product names appear in AI recommendations
AI doesn't know about your latest product lineup
Why This Happens
Discontinued product pages still live and indexed
No clear indication of product discontinuation
Old product content has more authority than new
Product lifecycle changes not reflected in content
External sites still reference old products
How to Fix It for MarTech
Redirect discontinued product pages to current alternatives
Create 'product sunset' announcements with migration paths
Update all references to discontinued products
Add 'discontinued' notices and alternatives to old pages
Document integrations with popular marketing platforms
Create use case content for different marketing roles
Prevention Tips for MarTech
Create a product lifecycle content strategy
Plan content updates when discontinuing products
Maintain redirects for all deprecated URLs
Test AI knowledge after product changes