MarTech: Get AI to Recognize Your Latest Updates
How martech companies can solve the problem of ai doesn't know your recent updates. Industry-specific strategies and solutions.
Signs Your MarTech Company Has This Problem
AI describes your product based on old versions
Recent feature launches aren't mentioned by AI
AI knowledge seems frozen at a past point in time
Competitors' updates are reflected but yours aren't
Why This Happens
New content hasn't been crawled yet
Updates buried in existing pages rather than prominent
No press coverage or external mentions of updates
Changelog/release notes not AI-accessible
AI training data cutoff predates your updates
How to Fix It for MarTech
Create dedicated pages for major updates and features
Publish blog posts announcing significant changes
Update core pages to reflect new capabilities
Build external coverage through PR and partnerships
Document integrations with popular marketing platforms
Create use case content for different marketing roles
Prevention Tips for MarTech
Create content strategy for product updates
Build relationships with industry publications
Maintain prominent, crawlable changelog
Test AI knowledge after major launches