MarTech: Get Specific Recommendations from AI
How martech companies can solve the problem of ai gives generic non-specific answers. Industry-specific strategies and solutions.
Signs Your MarTech Company Has This Problem
AI provides general category advice without naming brands
Your specific solution isn't mentioned even when relevant
AI says 'there are many options' without specifics
Competitors get named but you remain generic
Why This Happens
Content too similar to generic category descriptions
Lack of unique positioning or differentiation
No specific claims or data AI can cite
Missing concrete use cases and examples
Content doesn't answer specific user questions
How to Fix It for MarTech
Create content with specific, citable claims
Add concrete statistics and data points
Develop unique use cases and case studies
Include specific customer examples and outcomes
Document integrations with popular marketing platforms
Create use case content for different marketing roles
Prevention Tips for MarTech
Avoid generic category descriptions
Always include specific examples and data
Create content that directly answers questions
Differentiate from commodity category content