MarTech: Unblock AI Crawlers from Your Website
How martech companies can solve the problem of ai crawlers blocked by robots.txt. Industry-specific strategies and solutions.
Signs Your MarTech Company Has This Problem
No AI-referred traffic to your martech pages despite good SEO
AI has no information about your martech brand
Server logs show no AI bot visits to martech content
AI gives generic responses about your martech company
Why This Happens
Blanket 'Disallow: /' rules affecting AI bots
Specific blocks on AI user agents
Overly restrictive robots.txt inherited from templates
Security concerns leading to over-blocking
Unawareness that AI bots need explicit permission
How to Fix It for MarTech
Add explicit allow rules for GPTBot, ClaudeBot, PerplexityBot
Review and update robots.txt to allow AI crawlers
Remove overly broad disallow rules
Test robots.txt with Google's testing tool
Document integrations with popular marketing platforms
Create use case content for different marketing roles
Prevention Tips for MarTech
Audit robots.txt quarterly
Stay updated on new AI crawler user agents
Test AI crawler access after any robots.txt changes
Balance security needs with AI visibility goals