MarTech: Make Your Documentation Discoverable by AI
How martech companies can solve the problem of ai can't find your documentation. Industry-specific strategies and solutions.
Signs Your MarTech Company Has This Problem
AI gives generic answers instead of citing your docs
Users report AI couldn't help them with your product
Technical questions get wrong or incomplete answers
Competitor documentation gets cited instead of yours
Why This Happens
Documentation behind authentication or paywalls
Docs in formats AI can't parse (PDFs, apps)
Poor SEO structure in documentation
Documentation not linked from main site
No clear hierarchy or navigation in docs
How to Fix It for MarTech
Make documentation publicly accessible without login
Publish docs as HTML pages, not just PDFs or apps
Implement proper heading hierarchy in docs
Link documentation prominently from your main site
Document integrations with popular marketing platforms
Create use case content for different marketing roles
Prevention Tips for MarTech
Design documentation for both humans and AI
Test AI's ability to answer questions from your docs
Maintain clear documentation structure
Monitor documentation crawling in server logs