Why This Matters for InsurTech
For InsurTech companies, how to check if ai knows your brand is essential because AI-driven discovery is rapidly becoming the primary way businesses research and evaluate technology solutions. As more insurtech decision-makers turn to AI assistants for recommendations, ensuring your brand appears in those conversations is no longer optional. Companies that invest in AI visibility now will establish a lasting competitive advantage, while those that wait risk becoming invisible to the growing segment of buyers who start their research with AI.
Implementation Steps
Test brand awareness queries
Ask each major AI assistant 'What is [Your Company Name]?' and evaluate the response. Does it know you exist? Is the information accurate and current?
Test category queries
Ask 'What are the best [your category] tools/companies?' and see if you're mentioned. This reveals your competitive positioning in AI recommendations.
Test product/service queries
Ask specific questions about your products or services: 'What does [Product] do?' and 'What are the features of [Product]?'
Test Perplexity citations
Search for your topic on Perplexity and check if your site appears in citations. Perplexity provides visible source attribution.
Document and compare
Create a scorecard comparing your AI visibility across platforms and versus competitors. Track this monthly to measure improvement.
InsurTech Tips
Tailor your content to address the specific challenges and terminology used by insurtech professionals.
Create comparison content that positions your insurtech solution against alternatives AI users might ask about.
Test on ChatGPT, Claude, Perplexity, and Gemini
Document responses for comparison
Common Mistakes to Avoid
Testing only once and not tracking over time
Only testing on one AI platform
Not comparing against competitors
Ignoring Perplexity citation visibility
Not documenting baseline before optimization
Expected Results
Clear understanding of current AI visibility
Identification of specific gaps to address
Competitive intelligence on AI positioning
Baseline metrics to track improvement