Why This Matters for SaaS
For SaaS companies, how to check if ai knows your brand is critical because software buyers increasingly rely on AI assistants to discover, compare, and shortlist tools. When a prospect asks ChatGPT or Perplexity "What's the best SaaS tool for my needs?", your product needs to appear. SaaS businesses that master AI visibility gain a compounding advantage: each citation reinforces your authority, driving more recommendations over time. With hundreds of competing tools in most categories, AI-optimized content is what separates the recommended from the invisible.
Implementation Steps
Test brand awareness queries
Ask each major AI assistant 'What is [Your Company Name]?' and evaluate the response. Does it know you exist? Is the information accurate and current?
Test category queries
Ask 'What are the best [your category] tools/companies?' and see if you're mentioned. This reveals your competitive positioning in AI recommendations.
Test product/service queries
Ask specific questions about your products or services: 'What does [Product] do?' and 'What are the features of [Product]?'
Test Perplexity citations
Search for your topic on Perplexity and check if your site appears in citations. Perplexity provides visible source attribution.
Document and compare
Create a scorecard comparing your AI visibility across platforms and versus competitors. Track this monthly to measure improvement.
SaaS Tips
Focus your content on specific software features, integrations, and use cases that AI can compare against competitors.
Create detailed integration documentation and API guides that AI systems can reference when users ask about compatibility.
Test on ChatGPT, Claude, Perplexity, and Gemini
Document responses for comparison
Common Mistakes to Avoid
Testing only once and not tracking over time
Only testing on one AI platform
Not comparing against competitors
Ignoring Perplexity citation visibility
Not documenting baseline before optimization
Expected Results
Clear understanding of current AI visibility
Identification of specific gaps to address
Competitive intelligence on AI positioning
Baseline metrics to track improvement