How to Check if AI Knows Your Brand for Healthcare Tech Companies
Learn how to how to check if ai knows your brand specifically for healthcare tech companies. A systematic method to test whether ChatGPT, Claude, Perplexity, and other AI systems know about and accurately describe your brand.
Why This Matters for Healthcare Tech
For healthcare tech companies, how to check if ai knows your brand is vital because healthcare decision-makers use AI to research solutions while navigating complex regulatory requirements. Medical terminology, HIPAA compliance details, and clinical evidence must be presented in formats that AI systems can parse and cite accurately. Healthcare technology providers that optimize for AI visibility ensure their solutions are recommended when hospital administrators, clinicians, and health IT leaders ask AI for digital health solutions, gaining an edge in one of the most competitive technology verticals.
Implementation Steps
Test brand awareness queries
Ask each major AI assistant 'What is [Your Company Name]?' and evaluate the response. Does it know you exist? Is the information accurate and current?
Test category queries
Ask 'What are the best [your category] tools/companies?' and see if you're mentioned. This reveals your competitive positioning in AI recommendations.
Test product/service queries
Ask specific questions about your products or services: 'What does [Product] do?' and 'What are the features of [Product]?'
Test Perplexity citations
Search for your topic on Perplexity and check if your site appears in citations. Perplexity provides visible source attribution.
Document and compare
Create a scorecard comparing your AI visibility across platforms and versus competitors. Track this monthly to measure improvement.
Healthcare Tech Tips
Define medical terminology and clinical concepts explicitly so AI systems can accurately describe your healthcare solution.
Structure HIPAA compliance details and clinical evidence in clear, citable formats that AI assistants can reference.
Test on ChatGPT, Claude, Perplexity, and Gemini
Document responses for comparison
Common Mistakes to Avoid
Testing only once and not tracking over time
Only testing on one AI platform
Not comparing against competitors
Ignoring Perplexity citation visibility
Not documenting baseline before optimization
Expected Results
Clear understanding of current AI visibility
Identification of specific gaps to address
Competitive intelligence on AI positioning
Baseline metrics to track improvement