Why Local Results Matters for SEO Managers
As an SEO manager, local results represents a critical ranking factor for AI visibility. Local searches have extremely high intent. Users asking AI for local recommendations are often ready to purchase. Appearing in local AI results drives qualified leads to location-based businesses.
How It Works
AI uses location data from business listings, reviews, and local content to provide regional recommendations. Strong local SEO signals, consistent NAP data, and location-specific content improve local AI visibility.
Action Items for SEO Managers
Implement LocalBusiness schema markup
Create location-specific landing pages
Integrate Local Results into SEO reporting workflows
Correlate feature performance with traditional SEO metrics
Document optimization steps for the team
Optimization Strategies
Implement LocalBusiness schema markup
Create location-specific landing pages
Build consistent NAP across all listings
Collect location-specific reviews
Develop local content and community involvement
Optimize for local search terms and variations
Reporting Tips for SEO Managers
Track Local Results performance weekly to spot trends early
Benchmark against competitors to contextualize your results
Correlate with organic traffic and ranking changes
Break down by page type and content category
Include technical health metrics alongside feature data