Why Local Results Matters for CMOs
As CMO, understanding local results helps you demonstrate marketing ROI and competitive positioning. Local searches have extremely high intent. Users asking AI for local recommendations are often ready to purchase. Appearing in local AI results drives qualified leads to location-based businesses.
How It Works
AI uses location data from business listings, reviews, and local content to provide regional recommendations. Strong local SEO signals, consistent NAP data, and location-specific content improve local AI visibility.
Action Items for CMOs
Implement LocalBusiness schema markup
Create location-specific landing pages
Add Local Results performance to your executive dashboard
Schedule quarterly reviews of AI feature optimization
Set team OKRs around AI visibility features
Optimization Strategies
Implement LocalBusiness schema markup
Create location-specific landing pages
Build consistent NAP across all listings
Collect location-specific reviews
Develop local content and community involvement
Optimize for local search terms and variations
Reporting Tips for CMOs
Track Local Results performance weekly to spot trends early
Benchmark against competitors to contextualize your results
Present trends over time, not just point-in-time snapshots
Tie feature improvements to business outcomes and revenue
Include competitive context in executive reports