Why Local Results Matters for Growth Marketers
For growth marketers, local results is a key lever for acquisition optimization. Local searches have extremely high intent. Users asking AI for local recommendations are often ready to purchase. Appearing in local AI results drives qualified leads to location-based businesses.
How It Works
AI uses location data from business listings, reviews, and local content to provide regional recommendations. Strong local SEO signals, consistent NAP data, and location-specific content improve local AI visibility.
Action Items for Growth Marketers
Implement LocalBusiness schema markup
Create location-specific landing pages
Run growth experiments targeting Local Results
A/B test content optimizations and measure impact
Set up automated alerts for feature performance changes
Optimization Strategies
Implement LocalBusiness schema markup
Create location-specific landing pages
Build consistent NAP across all listings
Collect location-specific reviews
Develop local content and community involvement
Optimize for local search terms and variations
Reporting Tips for Growth Marketers
Track Local Results performance weekly to spot trends early
Benchmark against competitors to contextualize your results
Segment by traffic source and content type
Calculate impact on conversion funnel metrics
Build cohort analysis for long-term tracking