Optimize Content for AI Discovery
Checklist for creating and optimizing content that AI systems can easily understand, cite, and recommend.
1Content Structure
Start with a clear summary
First paragraph should answer the main question
Use descriptive headings
H2s and H3s should be self-explanatory
Keep paragraphs focused
One idea per paragraph for clarity
Use bullet points for lists
Easier for AI to parse than prose
Include a conclusion/summary
Reinforce key points at the end
2Writing Style
Define terms explicitly
Don't assume AI knows jargon
Be direct and specific
Avoid vague language
Use active voice
Clearer and easier to parse
Include specific examples
Concrete examples aid understanding
Add relevant statistics
Data points are citation-worthy
3Authority & Trust
Cite credible sources
Link to authoritative references
Include author information
Add bylines with credentials
Show publication date
Freshness matters for AI
Add last updated date
Show content is maintained
4Technical Optimization
Add Article schema
Mark up content type and metadata
Use semantic HTML elements
article, section, aside tags
Optimize images with alt text
Describe images for AI context
Add table of contents for long content
Helps AI navigate structure
Checklist Summary
18 total items across 4 sections