Why It Matters for Product Managers
As a product manager, content freshness signals affects how AI represents your product. AI systems prefer fresh content for many queries. Implementing clear freshness signals ensures AI knows your content is current and reliable.
Implementation Steps
Add visible 'Last Updated' dates to all content
Implement dateModified in Article schema
Create a content refresh schedule
Update statistics and data points regularly
Review and refresh top-performing content quarterly
Remove or update outdated content
Publish timely content on current topics
Action Items for Product Managers
Add visible 'Last Updated' dates to all content
Implement dateModified in Article schema
Track how product changes impact Content Freshness Signals results
Use tactic insights to refine product positioning
Share findings with marketing and engineering teams
Common Mistakes
Updating dates without changing content
Stale data points in otherwise good content
No visible publication or update dates
Keeping outdated content live indefinitely
Recommended Tools
Content audit spreadsheets
CMS with scheduled review features
Date tracking in structured data
Content calendar tools
Reporting Tips for Product Managers
Track Content Freshness Signals implementation progress weekly
Benchmark results against competitors for context
Segment by product or feature to identify top performers
Track before/after metrics for product launches
Include qualitative user feedback alongside data