Signal Content Freshness to AI Systems
Implement signals that tell AI systems your content is current and up-to-date.
Overview
AI systems prefer fresh content for many queries. Implementing clear freshness signals ensures AI knows your content is current and reliable.
Estimated implementation time: 1-2 weeks initial, ongoing maintenance
Implementation Steps
Add visible 'Last Updated' dates to all content
Implement dateModified in Article schema
Create a content refresh schedule
Update statistics and data points regularly
Review and refresh top-performing content quarterly
Remove or update outdated content
Publish timely content on current topics
Best Practices
Only update dates when content meaningfully changes
Keep statistics and data current
Refresh evergreen content periodically
Archive rather than keep outdated content
Common Mistakes
Updating dates without changing content
Stale data points in otherwise good content
No visible publication or update dates
Keeping outdated content live indefinitely
Recommended Tools
Content audit spreadsheets
CMS with scheduled review features
Date tracking in structured data
Content calendar tools
Other Tactics
Schema Markup Optimization
Implement comprehensive structured data to help AI systems understand your content accurately.
Entity Optimization
Build a clear, consistent brand entity that AI systems can easily recognize and accurately describe.
FAQ Optimization
Structure FAQ content to be easily extracted and cited by AI systems answering user questions.
Internal Linking for AI
Create a strategic internal linking structure that helps AI systems understand relationships between your content.