Build Internal Links That Help AI Understand Your Site
Create a strategic internal linking structure that helps AI systems understand relationships between your content.
Overview
Internal linking creates content relationships that AI systems use to understand topical connections and authority distribution. Strategic linking improves how AI navigates and interprets your content.
Estimated implementation time: Ongoing
Implementation Steps
Identify pillar content and supporting pages
Create hub pages that link to related content
Use descriptive anchor text that provides context
Link from high-authority pages to important content
Create breadcrumb navigation for hierarchy
Add related content sections to all pages
Audit and update links regularly
Best Practices
Use descriptive, contextual anchor text
Link conceptually related content together
Maintain reasonable link depth (3 clicks max)
Include navigation that shows content hierarchy
Common Mistakes
Generic anchor text like 'click here' or 'learn more'
Important pages buried too deep in hierarchy
No systematic linking strategy
Broken internal links
Recommended Tools
Screaming Frog for link auditing
Site visualization tools
Internal link analysis plugins
Content mapping spreadsheets
Other Tactics
Schema Markup Optimization
Implement comprehensive structured data to help AI systems understand your content accurately.
Entity Optimization
Build a clear, consistent brand entity that AI systems can easily recognize and accurately describe.
FAQ Optimization
Structure FAQ content to be easily extracted and cited by AI systems answering user questions.
Content Freshness Signals
Implement signals that tell AI systems your content is current and up-to-date.