Why It Matters for CMOs
As CMO, understanding content freshness signals helps you demonstrate marketing ROI and competitive positioning. AI systems prefer fresh content for many queries. Implementing clear freshness signals ensures AI knows your content is current and reliable.
Implementation Steps
Add visible 'Last Updated' dates to all content
Implement dateModified in Article schema
Create a content refresh schedule
Update statistics and data points regularly
Review and refresh top-performing content quarterly
Remove or update outdated content
Publish timely content on current topics
Action Items for CMOs
Add visible 'Last Updated' dates to all content
Implement dateModified in Article schema
Add Content Freshness Signals progress to your executive dashboard
Schedule quarterly reviews of tactic implementation
Set team OKRs around this tactic
Common Mistakes
Updating dates without changing content
Stale data points in otherwise good content
No visible publication or update dates
Keeping outdated content live indefinitely
Recommended Tools
Content audit spreadsheets
CMS with scheduled review features
Date tracking in structured data
Content calendar tools
Reporting Tips for CMOs
Track Content Freshness Signals implementation progress weekly
Benchmark results against competitors for context
Present trends over time, not just point-in-time snapshots
Tie tactic results to business outcomes and revenue
Include competitive context in executive reports