Why It Matters for SEO Managers
As an SEO manager, you need technical metrics that demonstrate SEO value. Structured Data Coverage helps you structured data is a key signal for ai comprehension. pages with proper schema are more likely to be understood correctly and cited appropriately by ai systems.
How to Measure
Audit all pages for structured data presence
Validate schema markup for errors
Measure coverage by page type and schema type
Track implementation over time
Action Items for SEO Managers
Audit all pages for structured data presence
Validate schema markup for errors
Integrate Structured Data Coverage into your SEO reporting suite
Correlate with traditional SEO metrics for insights
Build documentation on how to improve this metric
Industry Benchmarks
Excellent: 95%+ pages with valid schema
Good: 80-95% coverage
Average: 50-80% coverage
Poor: <50% coverage
Reporting Tips for SEO Managers
Track Structured Data Coverage weekly to identify trends early
Benchmark against competitors to contextualize performance
Correlate with organic traffic and rankings
Break down by page type and category
Include technical health metrics alongside
Improvement Strategies
Implement schema templates for each page type
Add automated schema validation to deployments
Prioritize high-value pages first
Use comprehensive schema with all properties