Why It Matters for CMOs
As a CMO, you need to demonstrate ROI on marketing investments. Structured Data Coverage helps you structured data is a key signal for ai comprehension. pages with proper schema are more likely to be understood correctly and cited appropriately by ai systems.
How to Measure
Audit all pages for structured data presence
Validate schema markup for errors
Measure coverage by page type and schema type
Track implementation over time
Action Items for CMOs
Audit all pages for structured data presence
Validate schema markup for errors
Add Structured Data Coverage to your executive dashboard
Present quarterly trends to the leadership team
Set team OKRs around this metric
Industry Benchmarks
Excellent: 95%+ pages with valid schema
Good: 80-95% coverage
Average: 50-80% coverage
Poor: <50% coverage
Reporting Tips for CMOs
Track Structured Data Coverage weekly to identify trends early
Benchmark against competitors to contextualize performance
Present trends over time, not just snapshots
Tie metric improvements to business outcomes
Include competitive context in executive reports
Improvement Strategies
Implement schema templates for each page type
Add automated schema validation to deployments
Prioritize high-value pages first
Use comprehensive schema with all properties