Why It Matters for Product Managers
As a product manager, you need metrics that show product visibility. Entity Coverage helps you incomplete entity coverage leads to ai giving vague or incorrect information about your brand. full coverage ensures ai can accurately represent your offerings and answer user questions.
How to Measure
List all key entities: products, features, people, locations
Test AI knowledge of each entity
Score accuracy and completeness of responses
Track coverage percentage over time
Action Items for Product Managers
List all key entities: products, features, people, locations
Test AI knowledge of each entity
Track how product changes impact Entity Coverage
Use metric insights to inform product positioning
Share findings with marketing and sales teams
Industry Benchmarks
Excellent: 90%+ entities accurately covered
Good: 70-90% entities covered
Average: 50-70% entities covered
Poor: <50% entities covered
Reporting Tips for Product Managers
Track Entity Coverage weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by product/feature to identify winners
Track before/after for product launches
Include user feedback qualitative data
Improvement Strategies
Create dedicated pages for each key entity
Implement comprehensive structured data
Build external mentions for important entities
Regularly update entity information