Why It Matters for CMOs
As a CMO, you need to demonstrate ROI on marketing investments. Entity Coverage helps you incomplete entity coverage leads to ai giving vague or incorrect information about your brand. full coverage ensures ai can accurately represent your offerings and answer user questions.
How to Measure
List all key entities: products, features, people, locations
Test AI knowledge of each entity
Score accuracy and completeness of responses
Track coverage percentage over time
Action Items for CMOs
List all key entities: products, features, people, locations
Test AI knowledge of each entity
Add Entity Coverage to your executive dashboard
Present quarterly trends to the leadership team
Set team OKRs around this metric
Industry Benchmarks
Excellent: 90%+ entities accurately covered
Good: 70-90% entities covered
Average: 50-70% entities covered
Poor: <50% entities covered
Reporting Tips for CMOs
Track Entity Coverage weekly to identify trends early
Benchmark against competitors to contextualize performance
Present trends over time, not just snapshots
Tie metric improvements to business outcomes
Include competitive context in executive reports
Improvement Strategies
Create dedicated pages for each key entity
Implement comprehensive structured data
Build external mentions for important entities
Regularly update entity information